Soul & Science
Soul & Science

Season 1, Episode · 4 months ago

S1 Episode 15: Best of Soul & Science

ABOUT THIS EPISODE

We’ve had a blast talking to some of the marketing world’s most brilliant minds here on Soul & Science. Instead of a new episode this week, we’ve compiled some of our favorite Soul & Science insights from the first half of this season.

Thank you to all of the insightful guests for sharing your knowledge with us. We have a lot more exciting interviews coming up. Listen to Soul & Science, and fast forward your marketing mind in about 20 minutes. https://apple.co/3LDwXNu

Brought to you by Mekanism

Hello Soul and science nation. This week we have a special episode for you highlighting some of our favorite soul and science moments so far. This episode includes insights from Foot Locker Global CMO Jed Burger. You need CMO Jessica Jensen, e o CMOS so, a young Karen lending tree CMO and customer experience officer ship Singh in World Fifty, CEO, David Wilkie. We'll be back next week brand new Ellison Jed Burger, chief marketing officer at foot locker. When we think about soul, we're thinking about, you know, an identity, a powerful identity. What your purposes, what you stand for? In science is like providing results and it's business data. You know, how how do you kind of think about those two things together? Separate? So I think about them together. So much of what we do is subjective, period, and everyone has an opinion and you and, like I said, you can't mention that. You can't measure everything, and even when you can, people are gonna challenge the heck out of it. So, you know, one of one of the ways that I constantly measure myself, and I think I've grown into this, is am I still trusting myself, my instincts, my gut, and am I still confident and credible enough to say the hard thing in a meeting and make the hard decision Um, to not care about optics and just do the right thing for the business, Um and in the right way, with humility and with values, and I and and if that and if all that is true, I'm doing you know I'm doing. I'm doing and we're doing okay, and you have to be willing to be wrong. We're gonna we're going to make mistakes. The where you where, where where you getting trouble is when you start doubting yourself and when you start listening to...

...everybody's got an opinion. So at some point you have to take in all of those opinions and make a confident decision and and trust yourself and you know if you're wrong, you say I was wrong and you move on. But you can't then second guess yourself with the next decision or your toast. Is there an inspiring person, past president, alive, dead, whose shoes you would want to walk in for a day, that you always, you know, felt that that connection to in your life? So I have a I have a little boy who is nine. He has down syndrome and he's autistic. Um, and he, uh, he, yeah, he actually had and he's gotten so much better. Ironically, an issue with shoes and socks, just with the sensory pieces. But he's he's he's gotten so much better. Actually, it's funny. I always tell Chris Davis from nuance he only wears new Olens. And, by the way, most kids with down center only wear a new balance. It's just the way they've made their shoes and the way the kids with downs and feed are. But anyway, yeah, but he is this, he is this, Um, he is this silly goofy and like and like, he is absurdly full of love. Like if you go to my instagram page, you'll literally find like just the biggest smile and laugh and and like the biggest love bug in the world. Um, but his verbal communication is limited. So, you know, I always wonder what's going through that brain and what and how he sees the world. So, you know, I would love to uh, I would love to see the world through his eyes for a minute, Um and sort of, you know, bounce around the day like he does in his shoes and his new balances. Oh my God, it's amazing, best answer ever. What's his name? Jonah. He's the sweetest. Is Literally like the light of mine and everybody's who is near his life. Jessica Jensen, CMO at. Indeed...

...your approach. Do you think? More head or heart? Is it more solar science? Is Jessica Jensen one or the other? I think that if you asked people who work with me, they would say I am a business lady first and a creative second. That may be accurate in my own mind and in my own heart. I think art and math are equally important and inextricably linked, and I my passion for what I do comes from the expression of our mission, our stories, the human experience of job seekers and how do we help them. But I was also died in the wool of business analytics. Yeah, Um, and so, uh, you know, you can't. You can't take that out of the out of the factory. You need both, and it's a matter of what is it? Eight twenty is it? Is it? You know, I think that's well, and it varies day to day and week to week. Right. I mean I spent I spent some of my first few months and indeed doing our twenty two, you know. Okay, ours budget head count plans, Um, you know, and that took up an incredible amount of headspace. Um. And then after we got that figured out, I'm able to spend more time engaging with the creative work. So, you know, it ebbs and flows as well. Absolutely all right. Do you have any anything you feel has been left unsaid about Jessica Jensen in the world of marketing that you want to lay on us or, UH, discuss? How do you feel like we've covered? I mean, we've covered a lot of ground and it has been superunt I'll...

...say I did uh some Improv Comedy Day in Los Angeles. I studied at the groundlings and my father is also hilarious, and so I grew up with Richard Prior, Steve Martin, uh, you know, all of the all of the wonderful old comics, and I am dedicated to keeping the funny in business and I'm the most likely person to bring a rubber chicken to any meeting. Um, and so, uh, you know, frequent use of muppet analogies and or video references. So I just encourage everyone to find time for comedy and people are too shy to share it. Probably not. In your world, in the creative advertising world, there's probably plenty of comedy. But good Lord, I will tell you in some other areas of business we need to laugh a hell of a lot more. King, Chief Marketing Officer at Eos, is building a brand, you know, more head or more heart. So so I think that, Um, I think that like on average, because they're they're no, like you know, there are no black and white answers to these types of questions. But I think on average, the way I think about the role of science and what we do is to inform the short term, and I think about the soul and what we do is to build and invest in the long term. They're just serving, you know, kind of different purposes. So if if, for me, sciences, data analytics, decision making AIDS, because I don't think data can necessarily make the decision, it just helps you make a decision. Um, those are all things that are informing your your day and day out. Now, the next week, the next quarter, the next, you know, six months. But the soul of it that that's an investment in the future and if...

...we're all trying to build something, that that that sort of you know, indoors, past us. There has to be soul that you're creating and investing in and building along the way as well. I think that's one of the best answers I've ever heard. You're in you're in a architecture, right. Is there a piece of art or architecture or anything that, Um, you look back at as being pivotal for who you are today? Could be a band of music, film, any piece of you know, entertainment or art that that you really responded to. I mean that the I think Um. I've always sort of like absorbing things, but I'm actually thinking way back, way, way, way back, and I remember Um in my earlier architecture needs, being obsessed with a protect particular building, Um, and it's actually in Paris. It's it's a building called the institute dumondarab. It's like the Arab Institute in Paris, and it was designed by an Architectique, John Novell, and what I love about it is that it's a modern interpretation that is um. It's like kind of rooted in technology, but also hearkens back to old like Islamic designs, and it's basically like, you know, these these beautiful camera lenses that have been like create that create a mosaic and then throughout the day, the camera lens opens or closes depending on how much sunlight is coming through, and there's just something so beautiful about the marriage of the recognition of and respect for design elements that are old but combined with technology that is new, like modern day technology. There's something that I just find fascinating about artwork that combines those two things. That's awesome. Shifts sing chief marketing and customer experience, officer and lending trade. There's the heart in the head and the performance marketing piece, the transactional pieces humming along and your going to kind...

...of add the the brand piece or the hard piece or the story piece to it, to the mix, but you're also saying to the the data performance piece, you're gonna put some heart into that as well. So it's not it's not just separating the head and the heart. It's kind of and that has to be present in both both places. Absolutely. I mean that's that's when the magic happens and that's where I want my performance marketers okay as deeply about the brand as my brand lead and vice versa. And the way I think about it. You know, my wife married me not just for my head or my heart. I want to believe it was for both. That's what makes us whole Um and, coincidentally, my wife is the court of Savvy, so should be worked on that together. So all the trust conversations happened in the house as well. Here's a soulful question for you as an author and writer. That plays as a CMO, because the first thing you said was you're a writer. Are you reading anything right now, fiction or nonfiction, that is inspiring you? Yes, I am, and I mean I should caveat it that I'm I just about finished listening to it, uh, because I've been on the road quite a bit. It's called the splendid and the vial and and it's a it's a book about Winston Churchill during the battle of Britain and his leadership quality. So this was in the context of World War Two, when the Germans were bombing London and when, uh, the United Kingdom thought America was not going to enter the war and they were the last one standing, so to speak, against the you know, against hip club. And it's an incredible story of of leadership, of the untidiness of humanity, how we all have our weaknesses, Um, and, and how how we can learn to rise to the occasion, whatever that occasion maybe.

I love that, and so and perseverance. Do you have any inspirational quotes or mantras that you think about that helps to find who you are? Honesty is the highest form of loyalty and and I think that matters a lot as I work with my own leadership team, as I work with my bosses and my peers, as I work with partners like you, Um uh. You know, we're in difficult times. I mean you know, if you think about the war in Ukraine, the tragedy that's I'm folding there, we're just coming out of a global pandemic. We may be going back into one, who knows. We as I said, we couldn't have bigger divisions between Wall Street and Main Street. Uh, people are struggling for for us to make a difference and have an impact and to find the misinformation wars, it takes more honesty and we have to demand that of each other, because that's when we can break out of the stagnant drops that, map me, find ourselves in, and that's what I asked for my team. And I won my boss. That's what I'll give him because it's honestly, is the highest form of loyalty. David Wilkie, CEO of world fifty. What are some of your books or movies that made you who you are today? It's a good question. Um, I'll cite one of my favorite authors. I guess she's a little bit of a role model because I just think the world of her, and also her book is Torus Current Goodwin Team of rivals, which is one of the best business books ever written. And it's not a business book, it's a you know, story of you know Lincoln's presidency, in particularly how he built his cabinet among us in his you know, his people...

...who were his rivals in the political landscape, even including people who run against him as president, and it basically all came down to, you know, the making better decisions. You know, and in today's Day you want, you know this, this notion of the value of diversity. Is Really what you're chasing is cognitive diversity. And there's lots of other reasons for inclusion and diversity, but in a business decision making sense, you want diversity of thought and diversity of perspective. For making better decisions and Lincoln was, you know, was the one of the best as a president of gathering that input from people who thought very differently than him and using it to make some of the biggest decisions in the in the United States history. So if you haven't read it, go read team of rivals and Doris is one of the most beautiful persons in the world. It's awesome. I love that. I wish we it's it's interesting how far we've come from diversity of thought in the political landscape today. Do you have a favorite quote that you are a mantra or something that you always think about? You gave us the vases, one for the for the business. Do you have a personal sort of mantra or a quote that you always go back to? I've got a favorite word, a single word, and the word is essence, and a mentor of mine gave me a definition of it. It may not be the webster definition of it, but this is the definition I use. So for essence, that without which that which is is not and if you think about it for a moment, it's only way to describe essence is that if I remove it, you now recognize it by its absence. So what is Jason's essence? What's the essence of mechanism? What's the essence of you know anything, you don't really know it until you am in that thing without it, and then you're like,...

...oh, that's the asthens. Thanks so much for listening to soul and science and we'll see you next week. Soul and science is a mechanism podcast produced by the amazing Frank Riscoll, Lion Tillotson, Kyler Nielsen, Emma Swanson and Lily Jablonsky. The show is edited by Daniel Ferrol, the theme music by Kyle Mary and I'm your host, Jason Harris. H.

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